Telling our Stories: The Success of our Insights from Standard Projects Campaign
13/03/2026
Our joint programme-projects Communication Campaign, Insights from Standard Projects, has concluded. Over the past three months, we have shared 13 publications across our social media platforms, each spotlighting two of the 24 themed articles produced by our 1st Call Standard Projects. Highlighting the rich diversity of our cooperation, the campaign achieved resounding success, reaching over 12.500 views and maintaining a remarkable engagement rate.
The campaign was born out of a desire to showcase the achievements and ongoing efforts of our Standard Projects. As many deal with technical and specific issues, it can often be challenging for the wider public to grasp the exact nature of their work. This campaign focused on producing clear, accessible content - turning complex concepts into engaging insights.
Participating on a voluntary basis, our projects produced articles on a wide array of topics. Some reported on recent research findings, such as MARINET’s study on consumer perceptions of aquaculture or ACTION’s vulnerability assessment of climate risks in the Adriatic. Other articles focused on best practices: SITE presented their implementation of Universal Design (UD) to enhance accessibility, while TESTEAT showcased La Mensa Non Spreca (The Canteen Doesn’t Waste), an initiative redistributing surplus school meals to vulnerable populations. Further insights included frequency analysis of sounds through hydrophones, integration between cycling routes and public transport, skills in the Blue Economy sector, and much more.
The Programme amplified these stories through a strategic social media rollout, achieving very positive results. Despite the variety of topics, every publication sparked significant interest, with some individual posts exceeding 1000 views on Instagram. This proves that seemingly disparate matters - from biodiversity to accessible tourism - resonate deeply with the same audience when the core concern is the preservation of our shared territory.
A particular highlight was the success of our Instagram account. Despite being only a few months old, our campaign posts reached nearly 5000 people. This was not the only successful platform: on LinkedIn, while the industry average engagement rate for institutional accounts sits between 3-6%, some of our publications peaked at almost 20%. This is particularly striking giving the general 30% decline in organic (unpaid) reach currently seen across social platforms.
This is just the beginning. The success of this campaign provides a valuable blueprint for our future efforts to make cross-border cooperation as accessible as possible. While new initiatives are already in the pipeline, we encourage you to read the full articles in the News Section of each project website and explore the dedicated posts on our social media channels.
Our sincere thanks go to everyone who took part: your contribution was vital in bringing these stories to life!
Article by Emma Rossi, IVY at the Interreg Italy-Croatia JS
