Defining a long-term promotion strategy for its tourism products
06/08/2026
TOFOLA has developed a comprehensive Promotion Strategy to support the visibility and long-term sustainability of the tourism products created across its four pilot areas.
The strategy establishes a shared communication framework aimed at increasing awareness, attracting targeted audiences and ensuring the market uptake of these experiences beyond the project’s duration.
Forest-to-Sea
At its core lies the “Forest-to-Sea” narrative, connecting inland forests, waterways and coastal landscapes through the historical relationship between timber, mobility and cultural heritage. This common vision is combined with place-based actions that highlight the unique identity of each territory.
Designed for project partners, tourism operators and local stakeholders, the strategy promotes coordinated communication efforts, cross-border cooperation and a stronger positioning of TOFOLA as a model for sustainable and experience-based tourism.
