04/08/2026

New Inclusive Solutions for Museum and Airport

On 15 and 16 July 2026, SITE project partners met in Dubrovnik for the second visit to the local pilot sites, reviewing progress in Rector's Palace museum and at Dubrovnik Airport while engaging tourism stakeholders through training and a public event.

The two-day programme combined on-site visits, project coordination activities, stakeholder training and opportunities to present the progress achieved through the SITE pilot actions.

The visit focused on how Universal Design can improve different stages of the tourism experience, from accessing information and navigating cultural attractions to moving through a transport hub and using family-friendly services.

A more engaging museum experience for children

The first day began with a visit to the museum pilot site managed by the Dubrovnik Development Agency – DURA.

Since the first SITE visit, DURA has worked on new solutions to make the museum experience more accessible, engaging and enjoyable for younger visitors. One of the main developments is a dedicated digital application designed to help children explore and interact with the museum’s content in a more intuitive and engaging way.

The pilot activities also included improvements to the Rector Palace museum’s wayfinding system, helping visitors understand the space and move more easily between its different areas.

These interventions reflect the broader SITE approach, which considers accessibility not only in physical terms but also in relation to communication, orientation and the ability of different audiences to participate fully in a cultural experience.

Reviewing project progress and next steps

Following the museum visit, SITE partners met to discuss ongoing activities and review the developments introduced since the first assessment.

The meeting included a recap of the initial visit, the investments implemented at the Dubrovnik pilot sites and the next steps for evaluating the results. Partners also discussed simplified texts and more understandable communication for both the DURA museum pilot and Dubrovnik Airport.

Making information easier to understand is an essential part of inclusive tourism. Clear and accessible communication can support children, international visitors, older people and anyone who may find complex information difficult to navigate.

Training local tourism stakeholders

In the afternoon of 15 July, local tourism stakeholders participated in the training session “Accessible Tourism & Universal Design”, held at Pope John Paul II Hall in Dubrovnik.

The programme addressed:

• the Universal Design approach;
• terminology related to accessible and inclusive tourism;
• accessible communication for different target groups;
• accessibility and inclusion in museums;
• accessible and inclusive transport and mobility within destinations.

The training brought together the expertise of SITE partners and connected the project methodology with practical challenges faced by tourism professionals and local decision-makers.

Participants explored how accessibility can be incorporated into communication, cultural management, transport services and destination planning, creating experiences that are more understandable, usable and welcoming for everyone.

A more welcoming experience at Dubrovnik Airport

The second day included a public event followed by a visit to Dubrovnik Airport, where partners reviewed the progress of the airport pilot action.

Dubrovnik Airport has created a recreational area for children, providing families with a dedicated and welcoming space during their journey.

The airport has also improved accessibility along internal routes, supporting passengers as they move through the terminal and helping create a clearer and more intuitive wayfinding experience.

These developments address the different needs that travellers may have in a busy airport environment. Families with children, passengers with reduced mobility and visitors unfamiliar with the terminal can all benefit from spaces and routes designed to be easier to understand and use.

Connecting culture, mobility and inclusive tourism

The second Dubrovnik visit showed how Universal Design can be applied across very different tourism environments.

At the museum, the focus is on inclusive communication, orientation and engagement for younger visitors. At the airport, the pilot activities improve movement through the terminal and create a more family-friendly experience.

Together, these actions contribute to the SITE objective of shaping tourism experiences that consider visitors’ needs throughout the entire journey.

The observations gathered during the visit will support the final evaluation of the pilot actions and help identify practical solutions that can be transferred to other cultural attractions, transport hubs and tourism destinations across the Programme area.

Explore the photo gallery and discover the main moments of the second SITE project visit to Dubrovnik.

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