Header - Acronym and Title

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4 - Culture and tourism for sustainable development
SO 4.1 - Culture and sustainable tourism

TESTEAT

Enhance enogasTronomy hEritage to eSTablish and Expand sustainAble Tourism

Information - Card

Information

Start date
01/02/2024
End date
31/07/2026
Total budget
2.302.840,50
Partnership
IT - 4
HR - 4
Project typology:
Standard project

Project specific objectives - Card

Project specific objectives

  • Map the current enogastronomy heritage and create an innovative framework for a new, integrated tourism offer that redefines traditional enogastronomy based on modern consumers' food preferences and needs.
  • Drive socio-economic change in tourism by upskilling the workforce through cross-border education activities, focusing on circular economy, digital skills, and the evolving demands of modern tourism, all while nurturing enogastronomy heritage.
  • Enhance and adapt enogastronomy heritage to modern tourism demands to innovate, strengthen, and sustain the cross-border area, promoting integrated tourism and raising awareness among tourists, stakeholders, and local communities.
  • Support policy change and sustainable development in the IT-HR area by establishing guidelines and action plans to preserve and promote the cross-border enogastronomy heritage across the programme territory and beyond.
  • Inspire policy makers, educators, operators and stakeholders in tourism and culture to adopt and implement initiatives that protect and enhance cross-border enogastronomy heritage.

Project main outputs - Card

Project main outputs

  • A new model of integrated tourism offer designed to nurture intangible enogastronomy heritage through pilot actions in rural and urban areas, respecting local resources and promoting circularity in line with modern tourist demands.
  • Two enogastronomy innovative HUBs composed of key public and private actors from the tourism and culture sectors that will be involved throughout the entire project implementation.
  • An online tool adaptable to communities for developing tourism offers that meet contemporary needs.
  • Strategy and action plans co-created by project partners (PPs) and stakeholders to enhance the role of enogastronomy heritage in driving sustainable development in the IT-HR area.
  • A manifesto that provides motivational messages and recommendations to inspire policy-makers, public and educational institutions and stakeholders, facilitating the adoption of similar strategies and action plans in other cross-border regions. 

About section

About

By leveraging the rich enogastronomy heritage of the Adriatic region, the TESTEAT project seeks to enhance socio-economic and cultural development in the cross-border area. Through innovative tourism offerings that highlight the region's enogastronomy heritage, TESTEAT aims to create sustainable solutions for rural and urban coastal areas. This includes joint training programs for tourism professionals and the development of strategies to address specific demand challenges. Key to the project's success is the engagement of stakeholders through two enogastronomy innovative HUBs, comprising public and private actors from the tourism and culture sectors. TESTEAT boasts a diverse partnership of public and private entities and educational institutions, enabling comprehensive solutions to cross-border challenges. Additionally, the project will introduce an online tool to create innovative tourism offers tailored to modern consumer behaviors and needs.

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Lead partner

The Lead partner represents and takes full financial and legal responsibility for the entire partnership.

AZRRI - Agency for Rural Development of Istria Ltd Pazin
Center for Education, European and Institutional Cooperation
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News & Events

  • NEWS
    05/02/2026

    From Theory to Practice: TESTEAT Trains Today’s and Tomorrow’s Tourism Professionals

    The project addresses the evolution of modern tourism by focusing on Vocational Education and Training (VET), Higher Education and Cross-Border Exchanges (Exchange Camps), and Case Studies and Social Innovation. TESTEAT integrates hybrid learning models, cross-border exchange camps between Italy and Croatia, and the study of circular economy best practices to prepare students and professionals for the demands of authentic, ethical, and competitive tourism.

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  • EVENT
    15/01/2026
    Date:
    26 Jan 2026

    Beyond the Plate: the Future of Enogastronomy

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  • EVENT
    08/01/2026
    Date:
    23 Jan 2026

    Cuisine, sustainability, and climate change: conscious choices in food and wine

    Read more
  • NEWS
    18/12/2025

    Workshop ‘DIFFERENTIATE TO GROW: Digital Marketing and Performance in Food & Beverage’

    On 13 January 2026, the San Giobbe Economic Campus in Venice will host the practical workshop “DIFFERENTIATE TO GROW: Digital Marketing and Performance in Food & Beverage”. Organised by the Agrifood Management and Innovation Lab of Ca' Foscari University. The aim is to provide digital strategies to transform the quality of the offer into market value.

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  • EVENT
    18/12/2025
    Date:
    17 Jan 2026

    "Roots of Taste: Land, Flavours and Community" at CIVIFORM

    Read more
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