Header - Acronym and Title
SO 4.1 - Culture and sustainable tourism
TESTEAT
Information - Card
Information
Project specific objectives - Card
Project specific objectives
- Map the current enogastronomy heritage and create an innovative framework for a new, integrated tourism offer that redefines traditional enogastronomy based on modern consumers' food preferences and needs.
- Drive socio-economic change in tourism by upskilling the workforce through cross-border education activities, focusing on circular economy, digital skills, and the evolving demands of modern tourism, all while nurturing enogastronomy heritage.
- Enhance and adapt enogastronomy heritage to modern tourism demands to innovate, strengthen, and sustain the cross-border area, promoting integrated tourism and raising awareness among tourists, stakeholders, and local communities.
- Support policy change and sustainable development in the IT-HR area by establishing guidelines and action plans to preserve and promote the cross-border enogastronomy heritage across the programme territory and beyond.
- Inspire policy makers, educators, operators and stakeholders in tourism and culture to adopt and implement initiatives that protect and enhance cross-border enogastronomy heritage.
Project main outputs - Card
Project main outputs
- A new model of integrated tourism offer designed to nurture intangible enogastronomy heritage through pilot actions in rural and urban areas, respecting local resources and promoting circularity in line with modern tourist demands.
- Two enogastronomy innovative HUBs composed of key public and private actors from the tourism and culture sectors that will be involved throughout the entire project implementation.
- An online tool adaptable to communities for developing tourism offers that meet contemporary needs.
- Strategy and action plans co-created by project partners (PPs) and stakeholders to enhance the role of enogastronomy heritage in driving sustainable development in the IT-HR area.
- A manifesto that provides motivational messages and recommendations to inspire policy-makers, public and educational institutions and stakeholders, facilitating the adoption of similar strategies and action plans in other cross-border regions.
About section
About
By leveraging the rich enogastronomy heritage of the Adriatic region, the TESTEAT project seeks to enhance socio-economic and cultural development in the cross-border area. Through innovative tourism offerings that highlight the region's enogastronomy heritage, TESTEAT aims to create sustainable solutions for rural and urban coastal areas. This includes joint training programs for tourism professionals and the development of strategies to address specific demand challenges. Key to the project's success is the engagement of stakeholders through two enogastronomy innovative HUBs, comprising public and private actors from the tourism and culture sectors. TESTEAT boasts a diverse partnership of public and private entities and educational institutions, enabling comprehensive solutions to cross-border challenges. Additionally, the project will introduce an online tool to create innovative tourism offers tailored to modern consumer behaviors and needs.
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News & Events
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NEWS
15/06/2026The final conference of the TESTEAT project
Final conference of the Interreg Italy-Croatia project ‘TESTEAT’, held in Venice on 11 June 2026 at the Don Orione Artigianelli Cultural Centre. The event brought together institutional partners, academics and industry experts with the aim of capitalising on the results of years of cross-border cooperation focused on sustainable tourism, inclusivity and the protection of local cultural identity. Through technical panels and dedicated round-table discussions, best practices in professional skills development and models of regional promotion, such as the SAOR Food Festival, were analysed. The proceedings culminated in the official presentation of the TESTEAT Strategy and Manifesto, which set out the formal guidelines for future policies on the positioning and promotion of food and wine across the entire Adriatic macro-region.
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NEWS
10/05/2026Croatian delegation from the Juraj Dobrila University of Pula (UNIPU) explores italian excellence
A multidisciplinary delegation from the “Juraj Dobrila” University of Pula (UNIPU) undertook a study trip to Italy from 22 to 24 April 2026. The main aim was to analyse how food and wine heritage can promote sustainable tourism and regional development.
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NEWS
20/04/2026D.2.1.4 - Creation of video interviews with students
The “Library” has been expanded with the publication of a new series of video interviews dedicated to students in the tourism and hospitality sector. The multimedia content brings together first-hand accounts from young people who took part in training workshops organised by four key partners in Italy and Croatia: the AZRRI agency in collaboration with the Eugen Kumičić vocational school in Rovinj, the Lepido Rocco School in Caorle (an SCF affiliate), the training organisation CIVIFORM, and the DURA development agency in Dubrovnik. The videos provide an overview of the skills acquired, the experiences gained and the vision of future generations regarding sustainability, innovation and inclusion within the food, wine and catering sector in the Adriatic region.
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NEWS
13/04/20265th Partner Meeting in Puglia
The 5th project meeting in Puglia enabled the partners to take stock of the successes of the pilot projects and to draw up a roadmap for the final conference. Through technical dialogue and cultural exchange during the field visits, the meeting reinforced the shared commitment to sustainable innovation between Italy and Croatia.