Italia-Croatia

The TESTEAT project is drawing to a close and marks an important milestone in Ancona as part of the “#SCF#LAB” event, organised to share the project’s results and run a practical workshop on event communication in the age of social media and artificial intelligence with a workshop dedicated to communication strategies and artificial intelligence.

The Ancona workshop offered participants a practical approach to event promotion and storytelling methods.

The opening day focused on the presentation and introduction of TESTEAT’s key findings, as well as the analysis of a case study on the use of advanced digital technologies for video production using photographs taken during events. This was followed by a session on the essential elements of event planning (defining teams, roles and objectives) and the launch of a practical workshop.

The second full day was dedicated to the strategic planning of social media outreach, with practical sessions on on-site video filming and active content creation. During the final session, participants focused on refining and finalising the digital materials produced during the practical activities.

Through these sessions, the workshop explored the full potential of event communication via social media and highlighted the added value that Artificial Intelligence tools bring in increasing an event’s visibility and maximising its overall impact.