The strengthening of the Hercultour Visitor Centres of Rimini and Classe in the province of Ravenna and in the other Italian and Croatian partners’ locations; the exploitation of new tools in order to promote local and international tourism routes; the training of cultural tourism operators in the interpretation of heritage, which is enabling the experiences fruition; the development of a European cultural itinerary focused on the Romans presence in the Adriatic, encompassing a common precious heritage along the coasts of Italy and Croatia.
These are the results achieved and publicly shown to audience, during the Final National conference of Hercultour Project, organised by Destinazione Turistica Romagna partner, the public body that jointly promotes tourism in the provinces of Forlì-Cesena, Ferrara, Ravenna and Rimini.
"Hercultour was a great opportunity to investigate the Roman history of Romagna, thus offering us the opportunity to develop tools and pursue product innovation. The Roman Empire is studied by everyone all over the world, and it is important to notice how in Romagna the Empire was born and has ended: we have to work deep on our identity and express it in an evocative way, so to ensure maximum development - explains Giacomo Costantini, Councillor for Tourism of the Municipality of Ravenna and Councillor of Visit Romagna –. Exploiting a territory that is able to valorise relevant assets to complete the tourist routes, from mosaic workshops to gastronomic stands, we can provide visitors’ experience with a sense of change and enrichment, as the experiential tourism seeks: This is one of the paths aiming at pursuing the deseasonalization of our tourism and strenghtening the attractiveness of the territory beyond the leisure and beach models, also because our history can always offer new ideas for valuable routes".
Among the operations put in place to increase the visibility of the existing local tourist routes, the most significant concerned the Visitor Centers of Rimini and Classe: information materials have been translated into new languages and new multimedia media have been purchased to improve the role of the Visitors’ Centres, as a real starting point for the exploration of the territory and in the quest of Roman heritage.
In order to promote these tourism products, Destinazione Turistica Romagna then exploited an innovative tool: a narrative guide presenting 4 routes through the voices of four protagonists of history- Julius Caesar, Augustus, Eutiches, Galla Placidia - and the pen of the writer Matteo Cavezzali. Romagna Empire in four tales, this is the title of the booklet, has been then distributed in over half a million copies attached to some of the most relevant magazines in Italy, as well as been made available in all info-points, museums and cultural places.
