During the month of March, several activities were conducted with purpose to inform and educate students about the project HERCULTOUR and the route WATER – THE ULTIMATE SHAPER OF HISTORY. Two lectures / presentations have been held, and another lecture is scheduled.

The first lecture was organized by professors Vesna Pravdić, Branka Dželalija and Jadranka Petković and held 08/03/2019 at the Šibenik high school of economics.  , and attended by students of three different classes. Main subject of the lecture was the implementation of marketing strategies in business activities. Creation of cultural route “Water – the Ultimate shaper of History” was presented as example of destination branding and development of business idea.

Article about the lecture was published on the highschool website:

http://ss-ekonomska-si.skole.hr/?news_hk=1&news_id=1351&mshow=290#mod_news

A second lecture was held 14/03/2019 at The Polytechnic of Šibenik, as the part of Market research class. Lecture was organized by professor Jelena Šišara. The emphasis on the lecture was on the research that was conducted before the creative parts of HERA project, and how it affected the final shape of the route. The lecture was attended by 15 students. Signature list is attached to this document.

A third Another lecture / presentation is scheduled at Polytechnic of Sibenik for Friday 05/04/2019. Subject of lecture is „The Destination branding“ for the students of Tourism, class Marketing. Full report will follow after the class.