Header - Acronym and Title
SO 4.1 - Culture and sustainable tourism
TESTEAT
Information - Card
Information
Project specific objectives - Card
Project specific objectives
- Map the current enogastronomy heritage and create an innovative framework for a new, integrated tourism offer that redefines traditional enogastronomy based on modern consumers' food preferences and needs.
- Drive socio-economic change in tourism by upskilling the workforce through cross-border education activities, focusing on circular economy, digital skills, and the evolving demands of modern tourism, all while nurturing enogastronomy heritage.
- Enhance and adapt enogastronomy heritage to modern tourism demands to innovate, strengthen, and sustain the cross-border area, promoting integrated tourism and raising awareness among tourists, stakeholders, and local communities.
- Support policy change and sustainable development in the IT-HR area by establishing guidelines and action plans to preserve and promote the cross-border enogastronomy heritage across the programme territory and beyond.
- Inspire policy makers, educators, operators and stakeholders in tourism and culture to adopt and implement initiatives that protect and enhance cross-border enogastronomy heritage.
Project main outputs - Card
Project main outputs
- A new model of integrated tourism offer designed to nurture intangible enogastronomy heritage through pilot actions in rural and urban areas, respecting local resources and promoting circularity in line with modern tourist demands.
- Two enogastronomy innovative HUBs composed of key public and private actors from the tourism and culture sectors that will be involved throughout the entire project implementation.
- An online tool adaptable to communities for developing tourism offers that meet contemporary needs.
- Strategy and action plans co-created by project partners (PPs) and stakeholders to enhance the role of enogastronomy heritage in driving sustainable development in the IT-HR area.
- A manifesto that provides motivational messages and recommendations to inspire policy-makers, public and educational institutions and stakeholders, facilitating the adoption of similar strategies and action plans in other cross-border regions.
About section
About
By leveraging the rich enogastronomy heritage of the Adriatic region, the TESTEAT project seeks to enhance socio-economic and cultural development in the cross-border area. Through innovative tourism offerings that highlight the region's enogastronomy heritage, TESTEAT aims to create sustainable solutions for rural and urban coastal areas. This includes joint training programs for tourism professionals and the development of strategies to address specific demand challenges. Key to the project's success is the engagement of stakeholders through two enogastronomy innovative HUBs, comprising public and private actors from the tourism and culture sectors. TESTEAT boasts a diverse partnership of public and private entities and educational institutions, enabling comprehensive solutions to cross-border challenges. Additionally, the project will introduce an online tool to create innovative tourism offers tailored to modern consumer behaviors and needs.
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News & Events
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NEWS
13/07/2026TESTEAT ft “#SCF#LAB 2026 in Ancona
The "TESTEAT" project convened with vocational training professionals at the "#SCF#LAB" event to present project outcomes and facilitate a practical workshop on event communication in the era of social media and artificial intelligence.
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NEWS
22/06/2026Inauguration of AZRRI's New Outdoor Didactic Kitchen
On 16 June 2026, the Agency for Rural Development of Istria (AZRRI) celebrated the 10th anniversary of the Istria Educational Gastronomy Centre in Pazin and inaugurated a new outdoor didactic kitchen.
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NEWS
15/06/2026The final conference of the TESTEAT project
Final conference of the Interreg Italy-Croatia project ‘TESTEAT’, held in Venice on 11 June 2026 at the Don Orione Artigianelli Cultural Centre. The event brought together institutional partners, academics and industry experts with the aim of capitalising on the results of years of cross-border cooperation focused on sustainable tourism, inclusivity and the protection of local cultural identity. Through technical panels and dedicated round-table discussions, best practices in professional skills development and models of regional promotion, such as the SAOR Food Festival, were analysed. The proceedings culminated in the official presentation of the TESTEAT Strategy and Manifesto, which set out the formal guidelines for future policies on the positioning and promotion of food and wine across the entire Adriatic macro-region.
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NEWS
15/06/2026Strategy and Action Plan
Cross-border strategy for sustainable food and wine tourism: the release of the TESTEAT Strategy and Action Plan marks the official transition from pilot testing to permanent implementation.
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NEWS
14/06/2026Video presented at the final conference
This video illustrates the journey of the TESTEAT project through a compelling visual narrative. It captures hands-on workshops, cross-border educational exchanges between Italian and Croatian students, and the creative preparation of reimagined traditional recipes.