Italia-Croatia

Introduction

In this section, you can access all public deliverables produced by the SITE Project: tools, reports, guidelines, and informative materials developed throughout the project’s activities.

These documents reflect the project’s commitment to fostering accessible, inclusive, and sustainable tourism across the Italy–Croatia cross-border area, in line with Universal Design principles. The materials are intended for tourism professionals, public authorities, researchers, and anyone interested in creating more welcoming and inclusive tourist experiences.

Work Package 1: Setting the Context and Defining a Common Methodology

WP1 aims to establish a shared framework for understanding and improving the accessibility of the tourism ecosystem across the programme area. It provides the theoretical, methodological, and analytical foundation necessary for the development of inclusive tourism solutions, guided by Universal Design (UD) principles.

This includes a multilevel investigation of tourism accessibility in Italy and Croatia to assess needs, gaps and opportunities, supported by a market research report on the potential of Universal Design in tourism and recommendations for branding and promotional strategies for inclusive destinations.

It also involves the creation of a living catalogue of UD-based theories and best practices, as well as the development of common methodologies and evaluation tools to analyse the accessibility of pilot sites throughout the project.

D1.2.1 – Market Research on Universal Design in Tourism

This document analyses the potential of Universal Design (UD) in the tourism sector across Italy, Croatia and Europe. It investigates accessibility needs, demographic trends, and barriers faced by key target groups such as people with disabilities, elderly tourists and families.

The research supports the SITE project's goal to develop inclusive tourism strategies by offering data-driven insights and recommendations for more accessible destinations.

D1.2.2 – Recommendations for Branding and Promoting Accessible Tourism and Inclusive Solutions

This document provides strategic recommendations to improve the visibility and appeal of inclusive tourism destinations. It supports the SITE project by outlining tools, messages and approaches for promoting accessible experiences, aiming to engage diverse audiences and enhance destination branding in line with Universal Design principles.

D1.2.3 – Report on Past Project Results

This document collects and analyses outcomes from previous EU and national projects related to accessible tourism and Universal Design. Its objective is to capitalise on existing knowledge and best practices to inform the SITE project's strategies, ensuring alignment with successful initiatives and avoiding duplication.

D1.3.1 – Report on Common Methodology and Tools

This document defines the shared methodology and tools for assessing the accessibility of tourism environments in the SITE project. It provides partners with guidelines for evaluating communication materials, wayfinding systems, and public spaces based on Universal Design principles, ensuring consistent and comparable results across all pilot sites.

Work Package 2: Planning the Trip – Inclusive Communication Tools

WP2 aims to analyse and enhance the communication tools used in tourism-related contexts—such as websites, signage, and informational materials—across the pilot sites. This involves evaluating the clarity, accessibility, and usability of existing texts and digital interfaces, with particular attention to their comprehensibility for diverse user groups.

The goal is to identify barriers and develop solutions that ensure all visitors, regardless of their abilities, can access clear and inclusive information during their travel experience.

D2.1.1 – Transnational Report on Pilot Significant Texts Comprehensibility and Website Accessibility

This document assesses the accessibility and comprehensibility of key communication texts and websites from the pilot sites. It identifies critical barriers and proposes improvements to ensure that digital and physical communication tools are inclusive and user-friendly, in alignment with Universal Design standards.