CNA Bari successfully organized 4 thematic workshops for SMEs in rural areas within the SFERA project
17/12/2024
As part of the SFERA Project, CNA Bari organized four thematic workshops designed to support SMEs in rural areas. Through a participatory approach, these workshops allowed participants to exchange experiences, challenges, and success stories, fostering an environment of mutual learning.
The workshops, each lasting 4 hours, covered the following key topics:
- Strategies for digitalization – held on November 13, 2024
- Strategies and policies aimed at improving employment opportunities – held on November 19, 2024
- Funding mechanism – held on November 22, 2024
- Digital Marketing – held on November 26, 2024
Through these workshops, participants engaged in a dynamic exchange of ideas, challenges, and success stories, which highlighted the power of collaboration in creating sustainable growth for rural enterprises.
Key Takeaways from the Workshops:
✅ Empowering digital transformation
The Digitalization workshop focused on understanding of the digital revolution, emphasizing its benefits, the importance of cybersecurity, and strategies for engaging audiences through social media. Participants shared successful case studies, offering practical insights and guidance for applying digital solutions to their businesses.
✅ Navigating active labor policies
Discussions focused on the benefits and practical applications of active labor policies, and how SMEs in rural areas can integrate new employees through various contractual options. Participants exchanged information about the financial incentives and subsidies available for hiring, along with strategies to optimize labor costs while meeting business needs.
✅ Unlocking funding opportunities
The workshop insights into available funding mechanisms and financial support programs for SMEs in rural areas. Participants engaged in discussions on how to successfully apply for funding, avoid common mistakes, and take advantage of these opportunities. Case studies and success stories illustrated how other businesses accessed and utilized funding effectively, offering practical examples and lessons learned.
✅ Mastering digital marketing
The workshop explored the potential of online sales channels for SMEs in rural areas. Participants discussed about various digital sales channels, including e-commerce, social media platforms, and WhatsApp Business, and how they can be leveraged to enhance marketing and customer engagement. Participants shared real-life examples and challenges, leveraging insights on how to integrate digital tools into their business strategies.
You can access the workshop materials and key contributions in attachment.
