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4 - Culture and tourism for sustainable development
SO 4.1 - Culture and sustainable tourism

MEMORY ESCAPE

Adriatic memory escape: A phygital tool for engaging youth with dissonant heritage

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Information

Start date
01/01/2026
End date
30/06/2027
Total budget
311.508,00
Partnership
IT - 2
HR - 2
Project typology:
Small Scale Project

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Project specific objectives

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Project main outputs

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About section

About

Traditional methods of heritage valorisation often struggle to engage younger generations or effectively leverage digital tools, leaving the Adriatic region’s cultural offer vulnerable to seasonal fluctuations. The MEMORY ESCAPE project addresses this challenge by focusing on "dissonant heritage"—the complex, shared history of 20th-century totalitarian regimes in Italy and Croatia. A unilateral approach to such history would provide an incomplete narrative; therefore, cross-border cooperation is essential to ensure a balanced and unified perspective. The project develops a pioneering "phygital" (physical + digital) escape room model. This active, participatory experience transforms heritage sites into immersive learning environments where youth solve puzzles using both physical clues and digital layers via tablets. By integrating storytelling and gamification, the initiative moves beyond passive observation toward a critical understanding of history. Key outputs include a bi-national technical manual, a complete escape room solution, and a training package for youth game masters. Through cross-border pilot actions, MEMORY ESCAPE provides cultural institutions, tourism agencies, and NGOs with a replicable tool to diversify the cultural offer, fostering social inclusion and digital skills across the Adriatic. 

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Lead partner

The Lead partner represents and takes full financial and legal responsibility for the entire partnership.

Municipality of Labin

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News & Events

  • EVENT
    06/03/2026
    Start date:
    25 Feb 2026
    End date:
    26 Feb 2026

    Kick off meeting held in Labin on 25 and 26 February 2026

  • NEWS
    06/03/2026

    MEMORY ESCAPE kicked off in Labin on 25 and 26 February

    The project will develop a phygital escape room with a strong involvement of young people

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