IN4BLUE Business Model presented to support Sustainable and Integrated Mobility in the Pula Area
12/11/2026
On 5 November 2026, IDA Ltd. – Istrian Development Agency, in cooperation with the INFORMO Association, presented the IN4BLUE business model “Connecting public transport in the city of Pula and its surroundings and solving the issue of micromobility”. The event brought together representatives from the transport, tourism and public sectors to discuss innovative approaches to improving mobility and accessibility within the wider Pula area.
The presentation gathered a broad range of stakeholders, including representatives of the County of Istria, the Tourist Board of Istrian County, the City of Pula, the City of Vodnjan, Pulapromet, the Port Authority of Pula, the Foundation for the Promotion of Partnership and Civil Society Development, as well as an intern who attended mentoring programs as part of the IN4BLUE project.
The proposed business model aims to create a more integrated and user-friendly mobility system by connecting different modes of transport, including rail services, urban and suburban buses, maritime transport, cycling infrastructure and other micromobility solutions. Its objective is to facilitate everyday travel for local residents while enabling visitors to move more efficiently throughout the destination without relying on private vehicles. By encouraging multimodal transport solutions, the model seeks to reduce traffic congestion, improve accessibility and promote the discovery of lesser-known areas within the region.
Developed through workshops, creative dialogues, stakeholder collaboration, and international exchanges with Italian partners since November 2025, the model has also engaged young participants through IN4BLUE mentoring programmes, as well as exchanged experiences with Italian partners. Attendees discussed practical implementation opportunities and highlighted the importance of continued cooperation between local authorities, transport providers, tourism operators, and businesses.
