Episode 9 of the "Digging Digital" podcast series released: Digital Technologies in Interpretation
04/09/2026
The ARCHAEODIGIT project is pleased to announce the release of the ninth episode of its podcast series, "Digging Digital: the ARCHAEODIGIT Podcast." Developed within the framework of the project's training and communication activities, the series explores innovative approaches to the valorisation of archaeological heritage through digital skills, communication, sustainable management, and audience engagement.
Following the thematic structure of the ARCHAEODIGIT Joint Training Courses, the podcast series brings together experts and practitioners to discuss key topics related to the digital transformation and sustainable management of archaeology and cultural heritage. Through conversations and practical examples, the series provides valuable insights for cultural heritage professionals, tourism operators, researchers, students, public authorities, and anyone interested in making archaeological heritage more accessible, resilient, and sustainable.
Episode 9: Digital Technologies in Interpretation
The ninth episode shifts the focus to Module 3 of the project: Digital Technologies (ICT) in Cultural Heritage. It addresses a fascinating frontier for the future of historical sites: the integration of cutting-edge tech to create a "Phygital" approach and utilize innovative tools to attract entirely new audiences.
Hosted by Letizia Alioto, the episode welcomes special guest Maria Emanuela Oddo from ETT. Together, they dive deep into the practical applications and future possibilities of integrating digital tools into the interpretation of ancient ruins.
During the conversation, Maria Emanuela Oddo explores several key concepts:
- The Phygital Approach: She unpacks the concept of blending physical archaeological sites with digital enhancements, explaining how this hybrid model creates genuine added value and a completely new layer of engagement for modern visitors.
- Immersive Tech in Action: The discussion provides an in-depth overview of how Virtual Reality (VR) and Augmented Reality (AR) are currently being applied to effectively breathe new life into ancient ruins and fragmented artifacts.
- Into the Metaverse: The episode explores the next digital frontier, examining what the Metaverse and fully virtual spaces truly mean for the future of cultural interpretation, site accessibility, and audience attraction on a global scale.
- Innovating Engagement: By stepping away from strictly traditional top-down methods, the conversation highlights why adopting these cutting-edge tools is essential to connect with today's tech-savvy travelers and redefine the overall heritage experience.
Continuing the journey through digital archaeology
"Digging Digital: the ARCHAEODIGIT Podcast" consists of 20 episodes, organised into thematic modules reflecting the project's training programme. Future episodes will continue exploring digital communication, innovative technologies, archaeological park management, heritage interpretation, audience engagement, sustainable tourism, and collaborative approaches to preserving and promoting archaeological heritage across the Adriatic-Ionian region.
The podcast series represents another step in ARCHAEODIGIT's commitment to strengthening the skills of professionals working in archaeology and cultural heritage while encouraging collaboration and knowledge exchange among institutions, researchers, tourism stakeholders, public authorities, and local communities.
