This publication describes the objectives, process and results of a European cooperation project that involved four regions bordering the Adriatic Sea in a collective attempt at developing an innovative method of communicating examples of cultural heritage as tourist destinations.

The ArTVision+ project aimed at of defining new promotional strategies for lesser-known tourist destinations. The “storytelling” or presenting of cultural assets proposed by the ArTVision+ project was intended to put the theme of innovation in video storytelling on the agenda of regional tourism policies.