Header - Acronym and Title

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4 - Culture and tourism for sustainable development
SO 4.1 - Culture and sustainable tourism

ADRINCLUSIVE

Innovative and sustainable tourism offer for equal access and social inclusion of people with dementia and cognitive decline to tourist destinations in the Adriatic sea

Information - Card

Information

Start date
01/03/2024
End date
31/08/2026
Total budget
1.390.421,00
Partnership
IT - 4
HR - 3
Project typology:
Standard project

Project specific objectives - Card

Project specific objectives

  • Define Cross-Sectoral Strategy: Develop a strategy to promote collaboration between tourism and welfare sectors, creating an inclusive, sustainable tourism model for people with dementia in the Adriatic region.
  • Implement and Enhance Innovative Tourism Offers: Promote innovative, sustainable tourism for people with dementia in the Adriatic area.
  • Develop and Validate Transferable Tourism Offers: Develop and pilot transferable tourism offers to enhance inclusivity, sustainability, and accessibility for people with dementia in the Adriatic cross-border region.

Project main outputs - Card

Project main outputs

  • Development of Joint Strategy: Partners will jointly develop a strategy based on target group needs and best practices, identifying skill gaps in tourism and welfare operators.
  • Joint Pilot Actions: Partners will implement five joint pilot actions offering tailored, sustainable vacations for people with dementia and their caregivers.
  • Pilot Site Visits and Dissemination Events: Partners will hold site visits and dissemination events to showcase tested solutions.
  • Replication Package: Pilot outcomes will be compiled into a Replication Package and shared with key tourism and welfare stakeholders for wider adoption.

About section

About

The ADRINCLUSIVE project aims to foster innovative, sustainable, and inclusive tourism in the Adriatic region for people with dementia and cognitive decline. This includes enhancing innovation and technology transfer, creating tailored services and solutions, and establishing a network of tourist and welfare institutions to promote inclusive cross-border tourism activities.

The project’s cross-border approach will develop an Adriatic inclusive tourism network, merging existing practices and expertise to create a sustainable and innovative tourism model for dementia patients. This collaborative effort is essential for addressing the complex challenges of inclusive tourism.

ADRINCLUSIVE’s innovative approach integrates tourism and welfare sectors across borders to tackle shared challenges in the Adriatic region. The project will identify new strategies, develop digital tools, and apply technologies to enhance tourism accessibility for people with dementia and cognitive decline. By focusing on these comprehensive and structured activities, project aims to create an inclusive, sustainable, and innovative tourism environment in the Adriatic region.

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Lead partner

The Lead partner represents and takes full financial and legal responsibility for the entire partnership.

Municipality of Brindisi

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News & Events

  • NEWS
    23/02/2026

    Promoting inclusiveness: training course for tourism and socio-health/social care operators in Brindisi

    The training was designed for a broad range of professionals working with the public and/or in care services, ensuring an integrated approach to inclusive tourism, with particular reference to the tourism and welfare sectors

  • NEWS
    12/02/2026

    Inclusive Culture and Tourism for the Future of Our Territories

    Inclusion begins with understanding, attentive listening, and the thoughtful design of services that respond to people’s needs, including their vulnerabilities

  • NEWS
    11/02/2026

    Imagine a world where everyone can experience the joy of travel, regardless of their abilities!

    Inclusive tourism is more than just a vacation; it's an investment in the well-being of people with dementia

  • NEWS
    11/02/2026

    Participation in BIT – Borsa Internazionale del Turismo (Milan)

    During the event, AFAM presented its experience in organising inclusive holidays for people with dementia, highlighting the ADRINCLUSIVE project as a structured and replicable model

  • EVENT
    04/02/2026
    Start date:
    18 Feb 2026
    End date:
    23 Feb 2026

    Promoting inclusiveness: training course for tourism and socio-health/social care operators in Brindisi

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