
Header - Acronym and Title
SO 4.1 - Culture and sustainable tourism
TIMELESS ADRIATIC
Information - Card
Information
Project specific objectives - Card
Project specific objectives
The project aims to transform historic tower clocks into multidisciplinary cultural hubs, activating their spill-over effects in the cultural, social, and economic life of Adriatic communities. Through youth-driven co-creation, training, and public events, TIMELESS ADRIATIC promotes shared cultures and civic identity, while laying the foundations for new sustainable cultural services with strong tourism potential.
Project main outputs - Card
Project main outputs
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a cross-border inventory of at least 30 tower clocks, geolocated and enriched with historical and narrative content;
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a training programme targeting young people and local relevant actors in both countries;
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an innovation challenge reaching 100+ young creatives, from which 4 proposals will be selected and implemented in the frame of the TIMELESS ADRIATIC festivals in Italy and Croatia;
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two creative hubs in Grottammare and Rovinj-Rovigno, where selected projects will be developed with mentoring and community involvement;
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the first step of UNESCO path, with the production of a shared roadmap towards UNESCO recognition of Adriatic tower clockmaking.
About section
About
Across the Adriatic, historic tower clocks often stand as neglected mechanical artefacts, disconnected from modern community life. The TIMELESS ADRIATIC project addresses this by reactivating these landmarks as creative cultural hubs. By reconnecting these sites with the present, the initiative tackles the loss of traditional knowledge and the lack of intergenerational transmission, transforming clocks from passive monuments into shared spaces for learning, artistic production, and social interaction. Adopting the values of the New European Bauhaus—beauty, sustainability, and inclusion—the project engages young "guardians of time" through innovation challenges and mentoring. Key outputs include a cross-border inventory of thirty geolocated tower clocks, the documentation of restoration best practices, and the establishment of creative hubs in Grottammare and Rovinj. These hubs will pilot youth-led projects, fostering a stronger sense of local identity and cultural vibrancy. The cross-border approach is essential to unify the shared historical and technical heritage of Adriatic clockmaking. Through joint training, digital tools such as interactive maps, and a collaborative UNESCO candidacy process, the project builds a replicable model that ensures long-term recognition for this unique cultural asset.