The logo of the new brand "Terre di Fasano" was born from the result of the "Place Branding" activity started by Teatro Pubblico Pugliese - Regional Consortium for the Arts and Culture, in collaboration with the Municipality of Fasano (Apulia - Italy) and curated by Marconiweb Srl, as part of the strategic project entitled TAKE IT SLOW - "Smart and Slow Tourism Supporting Adriatic Heritage for Tomorrow" of which the Puglia Region - Department of Tourism, Economics of Culture and Valorisation of the Territory - is an associate partner.

The evening will be introduced by prof. Achille Chillà, teacher, historian, and expert of the territory. Speakers: the Mayor of the City of Fasano, Francesco Zaccaria; the Councilor for Tourism of the City of Fasano, Pier Francesco Palmariggi; the head of the Projects office of Teatro Pubblico Pugliese - Regional Consortium for Arts and Culture, Lino Manosperta; the technical consultant of the Tourism and Culture section of the Puglia Region and coordinator of the Tourism Council of the City of Fasano, Valerio Palasciano; the biologist, naturalistic tour guide and vice-president of the Serapia Cooperative, coordinator of the TAKE IT SLOW “Local Community of Practice”, Marialucrezia Colucci; the vice-president of Fondo Ambiente Italiano Puglia, Beniamino Attoma Pepe, the representative of Marconi Web Srl, Alfredo Bortone. Patrizia Nettis, the Communication staff of the City of Fasano will moderate.

After the talk, the evening will continue with the free jazz show by Compagnia SenzaConfine with Camillo Pace, Miriam Neglia, and with the participation of Davide Curci.

The TAKE IT SLOW Project, funded by the Interreg V-A Italy-Croatia 2014-2020 Cross-border Cooperation Program, of which the Teatro Pubblico Pugliese is a Partner, together with the Puglia Region-Department of Tourism, Economics of Culture and Valorisation of the Territory (Associated Partner), 6 other Italian Regions and 5 Croatian Partners, was created to devise and implement innovative policies, products and services for sustainable tourism based on the natural and cultural heritage of the Capitolo-Torre Canne-Selva di Fasano area. A project with a bottom-up approach, carried out in collaboration with a "Local Community of Practice" (LCP), a local community of practice, made up of as many as 44 subjects including companies, associations, the scientific community, active in the area indicated above and coordinated by Coop. Serapia.

For more info check the invitation.