Services for SMEs – Business Analysis, Export Readiness and Digital Transformation
02/09/2026
As part of the BEST4.0 project, CNA Ancona provided SMEs operating in the nautical and maritime sectors with a range of tailored analytical and advisory services aimed at strengthening business competitiveness, export readiness and digital capabilities.
Companies active in shipbuilding and marine equipment, sailing, marinas and technology services underwent comprehensive business assessments covering areas such as market positioning, financial management, human resources, leadership models and technological capabilities. The assessments resulted in practical strategic recommendations to support future growth. Some companies also received an internationalisation potential assessment, with a particular focus on developing a structured strategy for expanding into Adriatic and Balkan markets. Other SMEs were supported through assessments of their digitalisation and innovation maturity, including opportunities for applying artificial intelligence and improving the customer experience.
A further service focused on the development of a digital marketing strategy. For one of the participating companies, this activity was carried out by the Istrian Development Agency (IDA) in cooperation with CNA Ancona, highlighting the cross-border dimension of the support provided to SMEs through the BEST4.0 project.
Through direct cooperation with the CNA Ancona expert team, SMEs received tailored reports, practical insights and recommendations for their next steps, ranging from improvements to business processes and the use of digital tools to strengthening their export readiness. These activities provided companies with a clearer basis for planning future investments, advancing their digital transformation and strengthening their position in international markets.