Italia-Croatia

- Promote sustainable tourism along the Italian and Croatian Adriatic coasts
- Empower local communities through active participation in cultural tourism
- Address territorial challenges such as:

• Over-reliance on seasonal tourism
• Limited cooperation between artists and local authorities
• Lack of authenticity in tourist offers

- Diversify tourist flows by creating locally rooted and creative experiences
- Develop a socially driven model based on Creative Living Labs
- Foster collaboration between artists, creative industries, and civil society
- Co-create new cultural and tourism products that reflect local heritage and identity
- Support local economic development through culture and creativity

• The SOCRAT Model – a framework for triangular cooperation between artists, civil society and the cultural and creative industries
• Creative Living Labs – participatory spaces for experimenting and co-creating new cultural and tourism products and services
• Community empowerment tools – methods and practices that strengthen local participation in sustainable tourism
• Joint cross-border strategy – for the dissemination and promotion of the SOCRAT model across Italy and Croatia
• New tourism experiences – authentic, creative and sustainable offers co- developed with local communities
• Capacity-building for stakeholders – including artists, artisans, cultural operators, and civil society actors
• Cross-border cooperation mechanisms – fostering holistic, inclusive and sustainable tourism development
• Integration of arts and social innovation – placing creativity at the core of local development and tourism transformation