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Knowledge of the territory and its products at the basis of Ferrara's pilot action

Published on 15/12/2021 (last modified 15/12/2021)

A pilot action divided into three parts! This was the iniziative of Sipro Ferrara who organized ist action among the months of September and December

The first action was the organization of an educational tour in different areas of the province of Ferrara from an internal area to the Adriatic Coast Area through Ferrara City. Two days which involved journalists, bloggers, local authorities and tourism operators / associations. An occasion to discover new tourism routes in the region also through visits and laboratories with local artisans.

The second part of the pilot action was the initiative "Lessons of the Territory", aimed to know and understand the territory in order to better promote it to tourists. The initiative provided an alternation of classroom lessons, to deepen some issues related to the tourism sector, and itineraries and guided tours in the area to enhance the knowledge of the artistic, cultural and naturalistic emergencies and create networking activities between tourism operators. An initiative for touristic operators in the local area aimed at identifying the best tools for the enhancement of the resources of the province of Ferrara.

The third part of the pilot action provided a temporary showroom located in the centre of Ferrara, opened until the end of December, focused on the excellences products and artisanal local enterprises. A space for craft businesses (SMEs) and locals artisans of Ferrara to show their products to new consumers, tourists and locals. During this period will be also organized 3 specific events / workshops related to the topic.

Furthermore, by the end of the year, a specific brochure will also be produced on the historic shops of Ferrara. They are a living testimony of the history, culture and traditions of the territory.