Asset Publisher

5.2.1_Consumer analysis report

Updated on :04/04/2022

WP5: Building up value chain and marketing of Adriatic eco-innovative fishery products / A5.2 consumer attitude towards eco-innovative seafood products

This report addresses the current consumption trends of seafood products in the EU, with a particular focus on Italy, Spain, and Croatia. It tends to evaluate customers’ perceptions and appreciation towards fishery products, including main social and psychological drivers and barriers to seafood consumption. This is going to be investigated both for traditional and eco-innovative products, searching for discrepancies and peculiarities. Collecting reactions and feedbacks from consumers on these aspects will be fundamental for the future development of eco-innovative products.