The webinar presents the results of the PRIZEFISH project, funded by the Interreg Italy-Croatia program, with regards to the development of market opportunities by fishing firms in the Adriatic. The research carried out has, in fact made it possible to improve the knowledge of consumer orientation for fish products in general, as well as for the three eco-innovative products designed and manufactured by the project partners: sardine fillets, clams and burgers with shrimps and mullets ready-to-cook with an extended shelf-life. In addition, strategic guidelines and organizational solutions will be proposed that are useful for fishery firms to seize the opportunities offered by the demand for products with attributes linked to origin, sustainability and ease of use. Finally, some case histories and a pilot action currently underway for the enhancement of fish products through e-commerce tools will be presented.
Registration to receive the zoom link:
As soon as you obtain the link of Zoom platform, you will also receive a meeting ID and a mandatory password required to access the meeting.
The registration will be closed on 3rd November 2021 at 4.00 p.m.