As part of the implementation of the project "MADE IN-LAND- Management and Development of INLANDs" was held on Tuesday 6.7.2021. in the Code Hub, a workshop for tourism workers and representatives of economic entities in the field of tourism.
The workshop presented the Strategy of the Zadar hinterland brand "Search for the fifth element" and the visual identity and marketing plan. During the workshop with tourism professionals, opportunities and ideas for brand promotion were discussed and experiences in the implementation of thematic tourism in practice were exchanged. The concept of "Search for the fifth element" was developed by the Zadar County Development Agency ZADRA NOVA and its partners. The territorial brand combines gastronomy, cultural heritage, history and natural beauty into a common tourist concept that aims to motivate tourist visitors to discover the interior of the county.
The MADE IN-LAND project brings together a total of nine partners from the Adriatic regions of Croatia and Italy, and its main goal is to protect and valorize the untapped natural and cultural potentials of the continental parts of the partner regions. Project activities include local communities in the hinterland and coast, in cooperation with which a territorial brand will be developed, and through joint marketing plans and IT tools, tangible and intangible cultural and natural heritage will be promoted. The project with a total value of EUR 2,218,069.31 is being implemented from 1 January 2019 to 30 June 2022 within the Interreg Italy-Croatia Cross-border Cooperation Program 2014-2020.