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MADE IN-LAND: Workshop "Introduction to the search for the fifth element" ZADRA NOVA

MADE IN-LAND: Workshop "Introduction to the search for the fifth element" ZADRA NOVA

Published on 08/07/2021 (last modified 08/07/2021)

As part of the implementation of the project "MADE IN-LAND- Management and Development of INLANDs" was held on Tuesday 6.7.2021. in the Code Hub, a workshop for tourism workers and representatives of economic entities in the field of tourism.

As part of the implementation of the project "MADE IN-LAND- Management and Development of INLANDs" was held on Tuesday 6.7.2021. in the Code Hub, a workshop for tourism workers and representatives of economic entities in the field of tourism.

The workshop presented the Strategy of the Zadar hinterland brand "Search for the fifth element" and the visual identity and marketing plan. During the workshop with tourism professionals, opportunities and ideas for brand promotion were discussed and experiences in the implementation of thematic tourism in practice were exchanged. The concept of "Search for the fifth element" was developed by the Zadar County Development Agency ZADRA NOVA and its partners. The territorial brand combines gastronomy, cultural heritage, history and natural beauty into a common tourist concept that aims to motivate tourist visitors to discover the interior of the county.

The MADE IN-LAND project brings together a total of nine partners from the Adriatic regions of Croatia and Italy, and its main goal is to protect and valorize the untapped natural and cultural potentials of the continental parts of the partner regions. Project activities include local communities in the hinterland and coast, in cooperation with which a territorial brand will be developed, and through joint marketing plans and IT tools, tangible and intangible cultural and natural heritage will be promoted. The project with a total value of EUR 2,218,069.31 is being implemented from 1 January 2019 to 30 June 2022 within the Interreg Italy-Croatia Cross-border Cooperation Program 2014-2020.

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Project flyer in English

PUBLISHED ON 08/11/2019
PDF (33.39 Mb)

Project flyer in Italian

PUBLISHED ON 08/11/2019
PDF (21.28 Mb)

Project flyer in Croatian

PUBLISHED ON 08/11/2019
PDF (21 Mb)

Infographic no.1 in English

PUBLISHED ON 15/01/2020
PNG (0.49 Mb)

Infographic no.1 in Italian

PUBLISHED ON 15/01/2020
PNG (0.35 Mb)

Infographic no.1 in Croatian

PUBLISHED ON 15/01/2020
PNG (0.35 Mb)
Digital newsletter

D.2.3.4. Digital newsletter, no.1. 

D.2.3.4. Digital newsletter, no.1. 

PUBLISHED ON 12/11/2020
PDF (3.86 Mb)
Digital newsletter

D.2.3.4. Digital newsletter no.2

MADE IN-LAND

PUBLISHED ON 12/11/2020
PDF (3.8 Mb)
NATURAL AND CULTURAL HERITAGE ASSESSMENT

NATURAL AND CULTURAL HERITAGE ASSESSMENT

Databes Italy-Croatia

PUBLISHED ON 12/11/2020
XLSX (0.02 Mb)
Cross Border Strategy for inland areas

The "MADE IN LAND MAnagement and DEvelopment of INLANDs" project is part of Priority Axis 3 "Environment and cultural heritage", focusing on Specific Objective 3.1 which aims to "make natural and cultural heritage a lever for sustainable territorial development and more balanced. "

Cross Border Strategy for inland areas

PUBLISHED ON 20/11/2020
PDF (16.01 Mb)
Cross Border Strategy for inland areas

Il Programma di cooperazione transfrontaliera Italia – Croazia 2014-2020 (approvato nel 2015) porta a compimento la strategia che punta a contribuire alla realizzazione di una crescita intelligente, sostenibile e inclusiva per conseguire una maggiore coesione territoriale e socio-economica di entrambi i paesi: si tratta di programmi che consentono di scambiare conoscenze ed esperienze, sviluppare azioni pilota e avviare politiche innovative sui rispettivi territori.

Cross Border Strategy for inland areas

PUBLISHED ON 20/11/2020
PDF (16.06 Mb)
Project infographics

Project infographics (eng, ita, cro)

Project infographics

PUBLISHED ON 18/01/2021
PDF (0.21 Mb)