The meeting was held with the aim of jointly designing the course of these activities and structuring the smart card system that will be developed through the project as a technical solution to improve the promotion of the hinterland and the new tourist brand. The partners shared ideas for the implementation of a smart card system to make it in line with the needs of local communities. Smart card maintenance will include a web application and QR codes or similar IT tools through which tourist visitors are provided with accurate and fast information about tourist facilities and would enable them to discover new locations, both natural and cultural heritage and traditional gastronomic facilities, souvenirs, products and other services.
The participants of the meeting exchanged ideas, proposals and solutions through a joint conversation and proposals in order for the new tourist brand to come to life in its full sense and to remain recognized among tourists. The partners also recognized the importance of the active participation of local communities in the planning and implementation of the Project Pilot Activity. Accordingly, further activities are planned at the meeting, in which local stakeholders would also participate, such as working meetings, workshops, seminars and the like.
The project brings together a total of nine partners from the Adriatic regions of Croatia and Italy, whose main goal is to protect and valorize the untapped natural and cultural potentials of the continental parts of the partner regions. Project activities include local communities in the hinterland and coast, in cooperation with which a territorial brand will be developed, and through joint marketing plans and IT tools, tangible and intangible cultural and natural heritage will be promoted. The project is implemented from January 1, 2019 to December 31, 2021 within the Cross-border Cooperation Program Interreg Italy - Croatia 2014 - 2020.