As part of the implementation project MADE - IN LAND (Management and development of the hinterland), a panel discussion entitled "How to raise the importance of the hinterland brand and activate the arrival of tourists?" Was held at the Center for Creative Industries on Friday.
The MADE IN - LAND project seeks to reconcile the development of the hinterland potential with the needs and quality of life of the local community. The plan is to promote and improve the accessibility of the cultural and natural heritage of the mainland to tourist visitors on the coast and to develop innovative models for managing the sensitive landscape of the hinterland. The goal of the MADE IN - LAND project is to protect and valorize the untapped natural and cultural potentials of the continental parts of the partner regions.
- We are implementing the MADE IN - LAND project as part of the cross-border cooperation Italy - Croatia 2014-2020, which is financed from the European Regional Development Fund. The moment when we organize this gathering is especially important to us, because we presented this project to the public almost two years ago. Since then, we can truly say that we are very pleased with the response from the public, but also from all stakeholders who have supported us. ZADRA NOVA is implementing this project in partnership with the University of Zadar and the Agency for Rural Development of Istria, as well as six other partners from Italy.
At the panel discussion "How to raise the importance of the hinterland brand and activate the arrival of tourists?" held at the Center for Creative Industries spoke: Dajana Marin, Head of the Service for Special Forms of Tourism of the Ministry of Tourism and Sports; Robertina Vučković, Head of the Department for Development of Agricultural Holdings and Business Development of the Ministry of Agriculture; Marta Pintur Bosnia, Vice President of the Association for Rural Development Ravni kotari;
Mate Dušević, head of the family farm Mate Dušević and dr.sc. Jurica Grzunov, post-correspondent from the Department of Tourism and Communication Sciences, University of Zadar.