On February 20th 2020, ITL, project Lead Partner organised a meeting with regional transport stakeholders with the aim of identifying possible solutions to convince the citizens to change their behavior and start using more sustainable transport means. The participants discussed on innovative public transport "chains" in Emilia Romagna Region and the ticketing simplification and facilitation of the access to the transport means. The meeting was attended by local and regional transport authorities, transport operators, regional development agencies, regional innovation agencies and educational institutions. Further meetings will be organised to discuss on new identified solutions with the aim of achieving the behavior change in the use of more sustainable transport modes.