​​​​​​New creative productions are aimed at diversifying products/services to attract different types of tourists, combining innovation, multidisciplinary approaches to promote the Heritage.

At their base there is the emerged need for the Clusters of a visual storytelling of their itineraries to enhance them, and to provide tools that allow replicability and sustainable management of itineraries.

TPP has organized a Short Master "Management of cultural tourism communication" to strengthen storytelling skills in the tourism-cultural communication and realized videos that tell the itineraries; Abruzzo Region has organized training course for its cluster in English and Tourism Marketing and it has produced video-storytelling.

Marche Teatro has worked for consolidating the role of Teatro delle Muse as cultural hub in Ancona, developing the offer of typical products, accessibility, hospitality; Grad Pazin has published a Guidebook for tourist guides and organized a workshop for tourist guides in Storytelling.

PoU-Poreč and Grad Crikvenica have worked on the identity elements of their itineraries: “Okolo Festival” and “The Love Riviera”.