The programme highlights:
a) the paradigm shift of product development looking at the evolution of tourism as creative and innovative industry;
b) the meaning of this paradigm shifts for strategic planning and management for the touristic experiences;
3) how cultural tourism helps the development of sustainable tourism;
4) the role of community to co-produce cultural tourism.
Date and time: March, 24th, 14.30 - 16.30
The masterclass will be held online.
How to participate: via google form https://forms.gle/gwATDXvERMFCno5cA