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D 3.1.2  In depth interpretation of DSS result and enhanced identification of CB scenarios (report) Italy

Updated on :19/06/2020

Destinations need, as never in the past, to innovate in order to remain competitive in an increasingly global competitive tourism environment. A pre-requisite for such innovation is deep understanding of trends, territorial assets and dynamics. This opportunity can result from the capitalization of Tourmedassets and Shapetourism projects’ DSS into the new SMART CROSS BORDER DATA SYSTEM (SCBDS). After the calibration of data and the integration of open data specifically concerned the Italy-Croatia CB area, it is possible to issue a market intelligence that can actually improve the framework conditions for blue growth and innovation. The DSS indicates directions and development trajectories, that must be interpreted and applied to the specific socio economic contexts taking into account additional qualitative variables, specific territorial assets, and human capital features.