Barban, First Living Lab Workshop - Barban, First Living Lab Workshop - BLUTOURSYSTEM

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Barban, First Living Lab Workshop organized by Region of Istria

Published on 03/07/2019 (last modified 04/07/2019)

START DATE

Apr 25, 2019 h.

PLACE

Barban, Istria

On 25 April 2019, in the frame of BLUTOURSYSTEM project, Region of Istria organized in Barban a Living Lab Workshop.

A Living Lab (LL) is a cross-border living laboratory that intends to act as a cross-border open space for networking, learning and peer training.

The title of this Living Lab was "Channel management and web design for SMEs, Crafts and Trades in Tourism and Catering sector - Fostering abilities to improve competitiveness, innovation and creative enhancement of the tourism offer, enriching the analysis capacities of operators, while developing new knowledge of tools and services and ability to support destination management”.

The LL involved several stakeholders, representative of both public and private sector in the tourism field. As a matter of fact, the purpose of BLUTOURSYSTEM project is to create a network and renew the way of involving key actors with different profiles, interests and priorities, implementing a human-centred process that will generate innovative ideas to support blue creative strategies and increase awareness of the community and new scenarios. This network will support the creation of the BLUETOURSYSTEM platform as an open innovation ecosystem, created specifically to support the growth of sustainable tourism in the CB area. The living laboratories, which will be organized in different locations, represent an operational branch of the platform.

BLUTOURSYSTEM project, funded by Interreg V-A Italy-Croatia CBC Programme 2014­-2020, mainly through the European Regional Development Fund, was born to enhance the framework conditions for innovation in the relevant sectors of the blue economy within the cooperation area.