2019-02-11-ATLAS & ArTVision WORKSHOP - 2019-02-11-ATLAS & ArTVision WORKSHOP - ATLAS

Breadcrumb

Asset Publisher

ATLAS & ArTVision WORKSHOP

Published on 23/07/2019 (last modified 23/07/2019)

START DATE

Feb 11, 2019 h.

ATLAS & ArTVision  WORKSHOP

Together with the project ATLAS, Tecnopolis PST organized a Workshop dedicated to: “Destination Branding, Communication and Promotion: alla ricerca a della propria identità, tra cultura e turismo” realized in collaboration with Fondazione Museo Pino Pascali, partner of ArTVision+ project. The event took place in Polignano a Mare (BA) and counted on the participation of almost 50 people among tourist facilities, regional agencies, creative industries, tourism start-upper, design experience start-uppers. It was a great occasion to promote the projects and the local tourism, thanks to the support of The Regional Tourism Agency (Pugliapromozione). The first part of the workshop provided a practical session with exercises about co-branding managed by the Pugliapromozione experts, while the second part of the meeting was focused on the logo and brand construction. This asset represents the primary step towards a wider collaboration among public and private sector.