AdriPromTour (LOCAL)

/ SO 3.1
/ ENVIRONMENTAL AND CULTURAL HERITAGE

AdriPromTour

Valorisation of Adriatic cultural and natural heritage through strengthening of visibility and tourist promotion

START DATE

01.06.2022

END DATE

30.06.2023

TOTAL BUDGET

€ 590.000

SPECIFIC OBJECTIVE

3.1 Make natural and cultural heritage a leverage for sustainable and more balanced territorial development

LEAD PARTNER

AdriPromTour - Primorje-Gorski Kotar County

TARGET GROUPS

Cultural and natural heritage management bodies
General public
Local, regional and national public authorities
Associations, regional innovation agencies
Education and training organisations as well as universities and research institutes
Regional and local development agencies, enterprises ( in particular SMEs within cultural and creative industry as well as the environmental and tourism sector)

The aim of the project is to valorize the results of relevant Standard+ and Standard projects in order to develop and promote common cross-border identity and heritage. The valorization is based on sustainable promotion of rich natural and cultural heritage of the border area through development of sustainable thematic cultural routes to contribute to the distribution of tourism flows in a wider geographical area. The project will highlight the main results of the relevant Standard+ and Standard projects in order to promote them on a higher level and to wider public in a new, sustainable way. New forms of tourism are trend in the world and are appropriate to solve the problem of massive and seasonal tourism. Through development of new forms of experimental tourism, tourists will be encouraged to actively participate in the local cultures and communities. Cross-border cooperation multiplies the effect, and common development guarantees quality, success and exchange of tourists. By developing a common cross-border identity and heritage, Adriatic area will become unique tourist area that will connect contents and economic, social and cultural cross-border exchange. Project partners will promote their regions as part of one integral cross-border destination by promoting the results of their relevant Standard+ and Standard projects on a higher level. The key results will be innovative diversified tourist product that will bring additional contribution to shared theme and common narrative from relevant Standard+ and Standard projects in forms of manifestations, study visits and developed virtual reality platform. It will improve visibility and increase number of visitors; identification of needs will help in finding bottlenecks and in preparation of the proposals for new financial period; strong promotional campaign will improve visibility, highlight the main ideas of the project and encourage visitors to actively participate in the local cultures and communities; educations and study visits will improve the skills of tourist stakeholders to present common cross-border heritage on a higher level; participation on fairs will improve the level of promotion in cross-border area and outside, so the participants will improve their skills and knowledge about higher level of promotion and valorization of heritage, and visitors will find out new attractive cultural-tourist destinations.

FF - AdriPromTour

KEY PROJECT NUMBERS

8

PARTNERS

2

COUNTRIES

1

INTERREG PROGRAMME

PartnerMap

PARTNERSHIP

LEAD PARTNER

Primorje-Gorski Kotar County

ADAMIĆEVA 10

Rijeka - Croatia

https://www.pgz.hr/EN/

Primorje-Gorski Kotar County (PGC) is a regional government authority responsible for initiating and co-financing of projects in fields of culture, education, tourism, regional development, infrastructure, social welfare, and others.

contact person: Danijela Perković

e-mail: danijela.perkovic@pgz.hr