With this webinar we want to transfer to you specific and clear concepts about business analysis and we will describe strategic tools that we really use working with our clients. Everyday! We will define business model meaning, and then we will talk about design thinking approach for the develop of business models: in particular we will describe the Business Model Canvas method. In the end part we will apply the theory of business model into the world of Mobility as a Service (M.a.a.S.).